Video Production: How To Get Your Business Image Moving
What would a typical process for creating a video for a business be?
Typically, following the initial contact, we would plan an introductory meeting where we would work with the business to understand their key business messages which involves reviewing the existing website, any other business materials, and working with an existing marketing company if appropriate. We would also work with the business to come up with a unique idea for their video production.
The next step would be to produce a number of key message bullet points and initial visuals, possibly even a storyboard. Moving on from that we would work on the visual and sound elements, recording new material as required, and once the elements are agreed we would then spend several iterative rounds building the project for the client.
After the project is complete we would keep in touch and handle updates as required.
What tips would you give to someone preparing for a video?
There are two aspects to our approach with clients who are preparing for a video recording. Firstly, it’s important for us to build a human connection with the artist to ensure they feel relaxed and comfortable and we believe that getting the best performance is more important than clock watching. Secondly, we strive to capture the recording honestly on the way in, there are all sorts of things we can do to improve the quality and clarity of a recording but capturing it initially is vital.
Business clients in particular often find that recording a video is a very different experience from giving a 60 second business pitch. There are some tips we would recommend for an artist:
- Practice, Practice, Practice
- Keep it short
- Relax and try and enjoy the performance