When was the last time you threw something away that was perfectly fine – but you just didn’t want it any more?

A new start-up founded by Nicole Boivin, a recycling advocate from California State University, aims to “reduce landfill waste and promote recycling by spreading the word about recycling” through their ecofreek.com website.

As Nicole tells us “ecofreek.com is a search engine that searches the web for free and for swap/trade items people no longer need from over 45+ major sources.”

One of the unique features of the site is the “places to give things away” section which encourages us to find new homes for our unwanted things and suggests places to offer them such as Penny Saver, Facebook, and Kaango – a popular classified service.

It is a shame to throw things in the skip when we no longer want, or need, them but they may be perfectly useful to someone else, how does the saying go? “One person’s rubbish is another person’s gold”?

Check out the video to learn a little more how the service works. Developers can also apply to access the back-end API to utilise an XML produced data stream of information contained within the service.

To read more visit ecofreek.com.