If you have been wondering about social networking tools and what benefit they may have to you and your business it’s worth remembering that like many tools they are only really useful if they are used properly and like many processes – what you get out depends entirely on what you put in.
However, once you embrace social tools they can be of huge benefit to your business: from quickly getting the word about new products and services to gaining feedback and building trust with peers in your industry.
Simply creating a profile on a social networking service, and connecting to others, is never enough – it needs constant care and attention. It’s more about connecting “with” people than simply connecting “to” people.
Included here is a presentation stack from The Non-Profit Toolbox which outlines the key features of the business social networking platform, LinkedIn, including the four key areas of social media which are talking, sharing, networking, and the important one – participating.