Following on from my previous post Need to know more about highlet.com? 

Highlet is a company that doesn’t like change, see their website http://www.highlet.com/ whilst it is still around. Highlet believes that change is the enemy so Highlet is happy with it’s mantra of avoiding change.

In reality though nobody really wants to be a Highlet. Change is what drives life forward, change drives business forward, and the world is constantly changing. Being flexible and ready to adapt to change makes a good business better. There are companies out there whose aim is to help businesses steer through the change and nothing changes as much as technology. Some IT departments are lucky, their IT staff alone may outnumber a typical SME complete employee complement so they can talk IT all day and evaluate all sorts of systems until the perfect answer is found. But even in large companies budgets are often tightly controlled and it can be difficult choosing the most appropriate platform, take unified communications for example – it can be a huge benefit to any organisation but you only get to spend your money once so surely you want to make the right decision first time.

But how does a company that wants to help others let people know who they are and what they do? They could start with a website but lets face it – their website isn’t likely to be the most captivating in the world – and why should it – we are interesting in improving our businesses so shouldn’t their valuable resources be focused on helping other businesses? Of course it should. So what are they to do? The answer lies, as always, in good communication and what better than a viral (read worth of mouth) marketing campaign – and so Highlet was born. Highlet demonstrates the polar opposite of everything that the company behind the campaign stands for and because of this it gets across the point – that change is inevitable, and whether we like it or not, sometimes we all need help with change.

If you need help with your car you may talk to a mechanic. If your teeth ache you may talk to a dentist. If you have a financial problem you talk to your bank or a financial adviser. So who do you talk to if your business and technology needs a little help? What if your company is quite small and needs its staff to focus on making or selling things instead of going through technological learning curves? What if you are a large company who needs to make technological decisions quickly and reliably? Surely it would make sense to talk to someone who knows about and has experience in these things?

So how do we avoid becoming a Highet?

What is the last word on Highlet?

Actually it’s two words: Cap Gemini